Think CONCEPTUALLY when thinking about photographing your services. Creativity will go far and you’ll stand out from your competitors. Avoid if you can stock images of your specific services.
Example: if you’re local Insurance Company website, don’t have images of a generic handshake and an unnamed figure in a suit smiling, have images of YOUR office and images of YOU or your employee’s smiling. Original images bring transparency to your business and people will more likely trust you and your services.