The challenge was successful saturate the brand into the community and cultivate an image as well as discussion on the local level.
The solution was to participate in weekend community events and offer a creative activity as an alternative to merely displaying a car at the scene. This entailed drawing on the car itself or sometime painting on it. Literature on the dealership and other information was provided by a nearby table for those interested.
Periodically for charities we would pair with a well known artist, such a Perego and have the artist paint the car and display the car as art in our showroom for a period of time.
The dealership was much talked about in the community. It’s reputation always preceding it and well known to those holding office as well as high positions in the community.